The long-awaited Alta Moda Sarawak 2019 (AMS 2019) kicked off its first night on March 7 with designs by students from Universiti Malaysia Sarawak (Unimas) and Limkokwing University of Creative Technology.
Officiated by Sarawak Assistant Minister for Youth and Sports Datuk Snowdan Lawan, this inaugural fashion and lifestyle event saw three designers from each university pull off a dynamic runway show, showcasing diverse looks, from dramatic evening gowns to chic street styles.
AMS 2019: Bringing high-fashion to your doorstep
AMS chairperson Datin Esther Mujan Balan, who was regal in her canary yellow assymetrical evening gown, said that she looked forward to Alta Moda Sarawak being a successful annual event that can elevate Sarawak to a leading fashion hub in Southeast Asia, on top of attracting potential tourism.
Esther added, “We hope that events like these, our Sarawak designers and fashion model talents will not need to travel so far to showcase their amazing creations because Alta Moda Sarawak will be able to generate crowds and visitors to Sarawak ranging from among fashion enthusiast, the industry people, fashion magazines and medias, and retail buyers.”
Besides the 21 designers who will be showcasing among the best that Sarawak Malaysia has to offer, AMS 2019 also had international models striding around the runaway among the 24 models from Sarawak.
A boost for Sarawak tourism
Meanwhile, Snowdan, who graced the event in a striking suit with gold embroidered feather motifs, stated that the Sarawak government took pride in having Alta Moda Sarawak as another tourist attraction for the state.
“The organising of the three-day event will complement our efforts to boost tourists’ arrival in conjunction with the ‘Visit Sarawak Campaign’.”
He was also pleased to announce that the efforts in promoting the campaign had shown good results so far even though it was only entering its third month.
Snowdan added, “The number of visitors to Sarawak especially from other states in Semenanjung has dramatically increased to 68% as compared to January 2018. The overall arrivals itself have also increased by 10.72% with the total of 326, 347 visitors.”
About Alta Moda Sarawak
AMS 2019 is a brand platform for Sarawakian designers to come together showcase their talents and creations in the field of arts, culture and craft.
Besides the fashion show, the event also featured art exhibitions by The Accidental Artist, Hasbah Saufi, Mary Ann Vaz and 9-year-old artist Azaira Mohd Nizam from the Dyslexia Association.
In addition to that, there are diamond jewellery by Diamente, songket weaving by Tanoti, Sarawak Malay Keringkam embroidering by Sazalia Warisan Craft, handbags by Sarawak Penan Helping Hands and bead accessories by Punggu creations on display.
The foyer area opens daily from 4pm daily till the show’s closing time.