Alta Moda Sarawak brings high fashion to Sarawak’s doorstep this March

KUCHING, Feb 7: Sarawak’s March calendar is set to start off with some glitz and glamour this year with the inaugural three-day fashion and lifestyle event, Alta Moda Sarawak (AMS).

Designers Sher Lo (top left), Asrul Asshadi (bottom left) and Diffison Tanjan (bottom, second right) are among the 24 designers and brands that will be taking part in Alta Moda Sarawak 2019.

To be held from March 7-9 at the old State Legislative Assembly (DUN) Building in Kuching, 24 designers and brands will be taking part in this event which aims to highlight the many colours of Sarawak’s cultures and diversities into the streamline of the fashion industry, applying the subject matter of lifestyle while emphasizing fashion as its core.

“We are honoured to have the opportunity to organize the inaugural fashion and lifestyle event of ALTA MODA SARAWAK 2019. This marks the first time an event of this kind will be held at the old DUN, an iconic landmark in Kuching.

“Our long term mission and vision are to hold the event on an annual basis as part of Sarawak Tourism calendar with Sarawak Tourism Board as the main supporter and partner,” stated AMS chairman Datin Esther Mujan Balan, who with Dato’ Raymond Valentine Jolly make up the AMS organizing committee.

‘Alta moda’ originates from the Italian language which means ‘high fashion’ where all the potential and leading couturiers, designers and labels will be looking forward to gathering under one roof similar to the likes of red carpet events featuring Hollywood A-listers.

In this spirit, AMS aims to serve as a brand platform for Sarawak designers to come together to showcase their talents and creations in the field of arts, culture and crafts as well as celebrate Sarawak’s diverse ethnic groups and cultures.

“We, therefore, see our role as one of the catalysts and key players in assisting in generating the traffic flow of tourists to Sarawak under the Sarawak Tourism umbrella. We are also excited to be holding this event in conjunction with Visit Sarawak Campaign with support and partnership from the Ministry of Tourism Sarawak and Sarawak Tourism Board,” she said.

Another objective of the event is to provide up and rising Sarawakian designers the opportunity to make their mark in their own country rather than having to go abroad to make a name for themselves. It also aims to give local fashion followers the chance to have “high fashion at their doorstep.”

This year, AMS is confident that with the experience and background of the team of strong and dynamic professionals under this platform, Sarawak designers will be able to establish themselves as the fashion brand to be reckoned with and to enable the expansion of the Sarawak designers industry.

“We are determined and focused for ALTA MODA SARAWAK to be a successful yearly event to promote Sarawak as a leading fashion hub in Southeast Asia and attract potential tourism and merchandise buyers domestically and internationally for our Sarawakian designers and artists.

“Along with the teamwork support from various collaborating partners, AMS aims to work together with promising young designers, established designers and the Sarawakian designers association to make this a reality.”

AMS is hopeful through the support towards ALTA MODA SARAWAK 2019, this will be the next great Sarawak event to be reckoned with whilst promoting the region’s large multi-ethnic and multi-cultures and to provide a unique experience and enjoyment for tourists to look forward to and to continue to boost the sustainable future of Sarawak’s tourism.

The 3-day event is expected to be attended by the Chief Minister Datuk Patinggi Abang Johari Tun Openg; Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah; and Toh Puan Datuk Patinggi Ragad Kurdi Taib, wife of the Governor of Sarawak.

ALTA MODA SARAWAK 2019 Event Details:

DATE: 7th to 9th MARCH 2019

VENUE: OLD DEWAN UNDANGAN NEGERI (DUN) BUILDING, PETRA JAYA, KUCHING

DESIGNERS & BRANDS

1. Anannasa By Sher Lo
2. Anna Sue
3. Ben Nazry
4. Bianco Mimosa
5. Bon Zainal
6. Erwan Asbor Touch
7. Gavroche by Arzmy Hargreaves
8. Hafiz Carlson
9. Kaftans by India
10. Khalids
11. Latip’s Collections
12. Lentera Astana
13. LIM KOK WING Institute of Technology
14. Melor by Melinda Omar
15. Najla
16. N’Inspired
17. Papier Mâchè
18. Paul Carling
19. Qeisha Qiani, Dubai
20. SAB2 by Sabrina Bujang
21. Sereni and Shentel
22. Tom Abang Saufi
23. UNIMAS Fashion Designers
24. Von Jolly Couture, Paris

PARTNERS, COLLABORATORS & SPONSORS

1. Ministry of Tourism Sarawak and Sarawak Tourism Board (STB)
2. Sarawak Arts Council
3. Official Automobile : Mercedes Benz (Hap Seng Star Sdn Bhd)
4. Official Hotel : The Waterfront Hotel
5. Official Travel Agent : Matahari Tours Sdn Bhd
6. Official Photographer : Kelvin Chan
7. Official Videographer : Tactickotor
8. Media Support : The Borneo Post, Sarawak Tribune, Utusan Sarawak, See Hua Daily, Berita Harian, Radio Television Malaysia (RTM), Information Department Sarawak, Era FM,
9. Lim Kok Wing Institute Of Creative University
10. University Malaysia Sarawak (UNIMAS)
11. Bellasimo by Soul Vision
12. Borneo Medispa
13. Power Looks Global Image Consultant
14. Borneo Talk
15. KINO
16. KAJOMAG
17. Astro Radio Sdn Bhd
18. Tabcreative Company
19. Glacier