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Heineken Malaysia’s Apple Fox Cider comes to East Malaysia

The launch of Apple Fox Cider in Kuching by Loh Ee Lin (罗依玲), Marketing Manager of Heineken Malaysia Berhad and Billy Low Kuek Yaw (罗国耀), Channel Execution Manager
The launch of Apple Fox Cider in Kuching by Marketing Manager of Heineken Malaysia Berhad Loh Ee Lin (third left) and Channel Execution Manager Billy Low Kuek Yaw (second right) on Sept 25.

Hello Sarawak! There is a new fox in town and it is called Apple Fox Cider!

Available in East Malaysia from October 2017 onwards, the New Zealand-inspired cider is a new addition to Heineken Malaysia Berhad’s line of global brands.

According to Heineken Malaysia Berhad Marketing Manager Loh Ee Lin, a growing number of consumers globally are discovering the appeal of cider.

“We strive to present the best ciders that fulfills this demand. Apple Fox complements our cider portfolio, offering the best secrets of cider making at attractive pricing for everyone to enjoy.”

The product which was already launched in West Malaysia last August, enjoyed its official debut in East Malaysia at Magazzino Bistro and Restaurant on Sept 25.

The event was attended by local celebrities, media practitioners, social media influencers and business owners who became the first group of people in East Malaysia to try the crisp and refreshing drink.

Local talents Two of Us featuring Mozaik were also there to entertain the crowd.

So what about #Whatthefox

Apple Fox Product Shot
Apple Fox Cider in its den!

Perfect for those afternoon pick-ups, Apple Fox Cider is a straight-up, instant refreshment with a contemporary and bold edge.

With 45% of its content made up of apple juice concentrate, the cider captures the perfect blend of the sweet and sour flavours of an apple.

It is very smooth to sip and even smoother to drink when served on ice.

Said to be made from the freshest selection of crisp and tart apples, Apple Fox Cider contains 4.5% ABV (alcohol by volume) and delivers an instant refreshing taste.

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Apple Fox is available in 320ml cans and 325ml bottles. It will be available at hypermarkets, supermarkets and convenience stores, also in bars, pubs and restaurants.

A special introductory price from RM5.80 per can will be offered for a limited time to celebrate the launch of Apple Fox Cider in Malaysia.

Keep updated by following Apple Fox Facebook at & Instagram @AppleFox_MY or visit

Don’t forget to hashtag #WhatTheFox and #AppleFoxCider while enjoying your Apple Fox with friends.

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