KUCHING: MILO® Malaysia Breakfast Day 2026 made its return to East Malaysia for the third stop of its nationwide initiative, bringing together families, fitness enthusiasts and local communities in a celebration of active living, nutritious breakfasts and togetherness.
The Sarawak edition drew approximately 10,000 participants for a 3-kilometre fun run which also featured a range of interactive experiences designed to encourage movement, engagement and quality family time. Participants enjoyed fitness challenges, interactive booths and family-friendly activities that transformed the event into a lively community gathering.
MILO® Malaysia Breakfast Day also featured educational elements through the Nestlé for Healthier Kids (NH4K) programme, which promotes healthier eating habits among children and families. Participants had the opportunity to learn more about balanced nutrition through interactive educational activities centred around Malaysia’s “Suku-Suku Separuh” concept, encouraging healthier meal planning and better dietary choices in an engaging and practical way.
Dato Wee Hong Seng, Mayor of Kuching South City Council (MBKS), said, “Sarawak is known for its rich cultural diversity and strong community spirit. It is encouraging to see people from different ethnic backgrounds coming together through a programme that promotes both nutritious breakfast habits and active living in line with the Sarawak spirit.
“While our communities may have different traditions and lifestyles, we all share the common goal of raising healthier families and stronger communities. Events like this help strengthen those connections while encouraging positive lifestyle practices that benefit people of all ages.”
Ahmad Irfan Arsyad, 16, was the first participant to cross the finish line at MILO® Malaysia Breakfast Day 2026 Sarawak. A long-time participant, this marks his sixth time taking part in the event since first attending in 2017, which he now attends together with his family.
“I have been joining MILO® Malaysia Breakfast Day since I was just 7 years old. Over the years, it has become a yearly tradition for me, and I always look forward to it. MILO® has been part of my childhood, so I grew up as a MILO® Kid and it naturally became part of my routine.”
Siti Noor Fadilah, 36, who attended MILO® Malaysia Breakfast Day 2026 with 29 family members from Samarahan and Asajaya, said: “My children and family members are huge MILO® fans. In fact, we can finish a 1kg pack of MILO® in just a few days at home.
“When we heard that MILO® Malaysia Breakfast Day was coming to Sarawak, everyone was excited and wanted to be part of it. We even travelled almost an hour to get here today. What makes this experience even more special is that it is our first time participating in an event like this together as a large family spanning different generations. It gave us the opportunity to spend quality time together while learning more about healthy breakfast habits and active living.”
David, 47, of Bidayuh heritage, makes it a priority to start every morning with breakfast alongside his family, despite having to wake up early and travel several hours to work each day. “No matter how busy our mornings are, we always make time to have breakfast together as a family. It is an important moment for us to strengthen our family bond and start the day on the right note. Our breakfast may vary from day to day, sometimes oats, sometimes mee goreng or other local favourites, but a cup of MILO® has always been a constant on our breakfast table.”
Tay Chee Ming, 45, who participated in MILO® Malaysia Breakfast Day for the third time, attended this year’s event with eight family members including his siblings, their families, children and his 73-year-old mother.
“I have always enjoyed participating in MILO® Malaysia Breakfast Day because it promotes both healthy living and family togetherness. This year is especially meaningful as I managed to encourage more family members to join me including my mother, who is 73 years old and completed the run with us. MILO® has been part of our family for many years, so it was exciting to experience this event together,” he said.
MILO® Malaysia Breakfast Day 2026 continues to reinforce its commitment to promoting healthier lifestyles through simple daily habits such as nutritious breakfast consumption and regular physical activity, while strengthening its presence across both Peninsular and East Malaysia.
Following successful stops in Sabah, Terengganu and Sarawak, MILO® Malaysia Breakfast Day 2026 will continue its nationwide journey to Kuantan, Pahang and Kelantan before concluding with a grand finale in Putrajaya on 12 July 2026.
