KUCHING: Pepsi Malaysia returns as the Official Main Sponsor of Kuching Festival Fair 2026 to be held from 22 July to 16 August 2026, reaffirming its commitment to one of Sarawak’s most anticipated annual events through a series of exciting activations.
The campaign was officially launched at a press conference officiated by Dato Wee Hong Seng, Mayor of Kuching South City Council (MBKS), where Pepsi Malaysia unveiled the exclusive Limited Edition Pepsi x Kuching Festival Fair 2026 Can. Created specially to commemorate this year’s festival, the collectible can celebrates Kuching’s vibrant food culture and will be available exclusively during the festival period.
As the Official Main Sponsor, Pepsi Malaysia will introduce several exciting initiatives throughout the festival period, designed to enhance visitors’ dining experience while bringing greater excitement both on-ground and across digital platforms.
Hemalatha Ragavan, CEO of Etika & International Exports, shared, “The Kuching Food Festival is one of Sarawak’s most iconic community celebrations, and Pepsi is proud to be part of it for the second time. The Sarawak community has shown Pepsi tremendous support over the years, and that continued support means a great deal to us. To mark this meaningful milestone, we are excited to introduce the first-ever Pepsi x Kuching Food Festival limited-edition can, created specially for the festival while delivering the same great Pepsi taste that fans know and love. We also want fans and visitors to enjoy the festival with Pepsi, which is why we are offering special promotions throughout the festival, including Pepsi drinks from just RM2, making it even easier for everyone to refresh and enjoy the celebration together.”
Hema further added, “At Etika, we believe our strong brand experiences are built by creating value for consumers in moments that matter to them. By bringing together great food, local culture and rewarding experiences, we are proud to celebrate the spirit of Kuching and continue making every meal Better With Pepsi.”
Pepsi Malaysia Revives Popular Festival Promotions
Following the overwhelming response received during last year’s festival, Pepsi Malaysia will be bringing back two of its highly anticipated promotions. Kicking off the campaign is the return of the popular Pepsi Hour promotion, offering festival-goers Pepsi for just RM1 per can every Monday (27 July, 3 August and 10 August), from 5pm to 6pm throughout the festival.
Pepsi Malaysia will also bring back the #YourKFFBetterWithPepsi Food Pairing Contest, rewarding consumers with a total cash prize pool of RM15,000.
To participate, festival-goers need to:
- Purchase their favourite food at Kuching Festival Food Fair together with a Pepsi;
- Take a creative photo featuring their food pairing with Pepsi;
- Upload the photo to Facebook or Instagram;
- Include the hashtag #YourKFFBetterWithPepsi;
- Tag Pepsi Malaysia on Facebook or @PEPSIMY on Instagram.
Each week, five of the most creative entries will be selected and announced during Dato Sri Wee Hong Seng’s Facebook Live sessions, taking place every Saturday at 1.30pm on 1 August, 8 August, and 15 August throughout the festival period.
For the latest campaign updates, visit Pepsi Malaysia on Facebook and follow @PEPSIMY on Instagram.
