Jaeger-LeCoultre has named internationally renowned Benedict Cumberbatch its brand ambassador.
According to the 185-year-old Swiss watchmaker, Cumberbatch embodies the elegant and active man of today with his integrity as an actor, a family man and someone who dedicates himself with energy to charitable endeavors.
“Being a great watchmaking enthusiast I am delighted to be associated with such an outstanding watch manufacture as Jaeger-LeCoultre and to be visiting the Manufacture in the Vallée de Joux in January,” said Cumberbatch who will be making his debut at the much-anticipated Salon International de la Haute Horlogerie (SIHH) this month, a trade show for fine watch makers and watch lovers alike.
If you think this is the first time you’ve seen the debonair Cumberbatch and Jaeger-LeCoultre working together, take a closer look at the watch his character wears in Dr Strange.
The night of his car accident, Doctor Strange, chooses to wear his Jaeger‑LeCoultre Master Ultra Thin Perpetual, a unique timepiece that will follow him during his mystical journey and keep him connected with time – past, present and future – featuring a meaningful love message on its caseback: ‘Time will tell you how much I love you ~ Christine’ played by Rachel McAdams.
He will be playing Patrick Melrose in Melrose, a five part episode series due for release later this year.