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Alta Moda Sarawak aims to position Sarawak as a fashion destination

KUCHING, Aug 9: The inaugural Alta Moda Sarawak, a fashion showcase will place the spotlight on the work of at least 20 designers this Oct 25 to 27.

To be held at the old State Legislative Assembly building, the event aims to promote Sarawak as a state of diversity with different ethnics and cultures.

Speaking at a press conference on Aug 8, its chairperson Datin Esther Mujan Balan said Alta Moda Sarawak was a brand platform for Sarawak designers to come together to showcase their talents and creations in the field of arts, culture and crafts.

She said, “We are determined and focused for Alta Moda Sarawak to be a successful yearly event to promote Sarawak as a leading fashion hub in Southeast Asia and attract potential tourism traffic.

“The long term mission is to hold the event on an annual basis as part of Sarawak Tourism calendar with Sarawak Tourism Board as the main supporter and partner.”

The fashion event is expected to provide a rich insight into the world of fashion opportunities in Sarawak at both domestic and international levels.

This is done through diversified programs and activities that have been planned with the participation and support from local fashionistas, fashion interest group, celebrities, VVIPs, associate partners and media.

Esther stated, “We are hopeful through the support towards Alta Moda Sarawak 2018, this will be the next great Sarawak event to be reckoned with whilst promoting large multiethnics and multicultural of our people.”

The three-day event will gather young designers, promising designers who had some experiences as well designers who have established their names locally and internationally.

The press conference also featured a short runaway show to give the attendees snippets of what to expect during the event.

Among the designers that will be participating in the event are Anna Sue, Von Jolly Couture, Wan Bynun, Keith Sim, Paul Carling, Ben Nazry as well as Limkokwing University of Creative Technology and Universiti Sarawak Malaysia (Unimas).

Paul Carling (right) and his model. The Paul Carling label was founded in 2016 and originally known as Paul Carling Collections. The label focuses on bridal wear and fusions of modern mix wear incorporating mainly Borneo tribal motifs.
A design from Limkokwing University of Creative Technology.
Ben Nazry (left) and his model. He is a local designer known for his detailed and elegant work on couture and bridal gowns.
A young designer from Universiti Malaysia Sarawak (Unimas) and his model strutting down the runway.
Aaron Von Jolly (left) walks down the runway with his model during the press conference.
Widely known for her statement jewelries, Anna Sue (left) also has a pret-a-porte clothing line.
Patricia Hului
Patricia Hului wants to live in a world where you can eat whatever you want and not gain weight. She grew up in Bintulu, Sarawak and graduated from the University Malaysia Sabah with a degree in Marine Science. She worked for The Borneo Post SEEDS, which is now defunct. When she's not writing, you can find her in a studio taking belly dance classes, hiking up a hill or browsing through Pinterest. Follow her on Instagram at @patriciahului, Facebook at Patricia Hului at Kajomag.com or Twitter at @patriciahului.
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