Proton has officially unveiled its all-new Saga model, promising the most significant technological evolution of the nation’s best-known automotive nameplate since its debut in 1985.
Themed “Four Esteemed Decades, a Future Without Limits”, the launch celebrates not just a new model but also a national symbol that represents Malaysia’s industrial progress and enduring pride, the company said.
The fourth-generation Proton Saga is available in three variants: Standard, Executive, and Premium. The on-the-road (OTR) prices in East Malaysia, without insurance, are RM40,990, RM46,990 and RM51,990 respectively.
Proton has added an extra incentive with a RM1,000 launch rebate for customers who register their vehicle by 31 December 2025, with effective prices reduced to RM39,990, RM45,990 and RM50,990 respectively.
“Since the first Saga was rolled out in 1985, it has brought a sense of national achievement. It has been dubbed the people’s car – for the young teacher commuting to school every morning, for the nurse returning (from work) at night, and for the group of friends going on a fishing trip, this car belongs to them.
“It belongs to every Malaysian who believes that progress should not come with a heavy price tag,” Proton chairman Tan Sri Syed Faisal Albar said at the launch held at the Malaysia International Trade and Exhibition Centre (MITEC) here on Thursday, 27 November 2025.
Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz officiated at the ceremony.
Syed Faisal said the all-new Proton Saga, which has already received 20,000 bookings, comes with “mind-blowing features that are above its peers in the same segment”. Proton has invested 391,000 man-hours in research and development, and 412,000km in road testing, culminating in 337 new parts.
The new Saga promises the lowest maintenance cost for the A-Segment Sedan category. It comes with a five-year or 150,000km mileage warranty and three complimentary labour services in scheduled maintenance.
Performance and Efficiency
Touching on performance, the car is powered by Proton’s new i-GT 1.5 engine, with a maximum power of 88kW (120 PS) and maximum torque of 150Nm.
The Premium variant is paired with a Continuously Variable Transmission (CVT), delivering smooth, confident power with outstanding fuel efficiency rated at 4.9L/100km Malaysia Driving Cycle (MDC), improving economic fuel consumption by 14.04%.
The Standard and Executive variants receive a four-speed automatic transmission (4AT), returning a fuel consumption rating as low as 5.1L/100km MDC and improving efficiency by 10.53%.
The new Electric Power Steering (EPS) system further refines handling precision, while Proton’s signature Ride and Handling ensure a balanced, stable, and comfortable experience in all driving conditions.
Safety Features
The all-new Saga offers a full suite of safety technologies, including six SRS airbags, nine Advanced Driver Assistance System (ADAS) features, and the Proton Reinforced Safety Structure (RESS) with HPF components for greater occupant protection and crash integrity.
The ADAS hardware capability provides comprehensive safety with Collision Mitigation Support Front (CMSF) with Autonomous Emergency Braking (AEB) and Forward Collision Warning (FOW), as well as Front Departure Alert (FDA), Intelligent High Beam Control (IHBC) and Lane Departure Warning (LDW).
It’s enhanced monocular camera system for road monitoring includes new-generation Rear Side Radar System (RSRS) with Door Opening Warning (DOW), Rear Collision Warning (RCW), Lane Change Assist (LCA) and Rear Cross Traffic Alert (RCTA).
Design and Interior
The Saga’s bold design evolution features a Sulaman Songket-inspired front grille, a nod to Malaysian craftsmanship, alongside full LED projector headlamps. The rear features a set of full LED taillight bar, with a “PROTON” wordmark trim across the boot lid.
Inside, a new 16-inch Integrated Dual Screen supports wireless Apple CarPlay and Android Auto connectivity, complemented by smart convenience features such as auto headlamps and headlamp leveling, ensuring seamless functionality for everyday driving.
The cabin also features “Congkak” inspired air vents, a 3D dashboard pattern inspired by the “Pantai Waves” motif, and a new gear shift lever with illuminated indicators.
The new Saga introduces two new body colours, Marine Blue and Space Grey, which join the existing options of Ruby Red, Armour Silver, and Snow White.
Launch Packages
In conjunction with the launch, Proton is also offering a comprehensive launch package valid until 31 December 2025.
Customers can choose either Pro-Trade-in, with overtrade support of up to RM1,500 when trading in their existing vehicles, or Pro-Xchange which provides RM2,000 support for the deregistration of non-roadworthy trade-in vehicles. For customers seeking financing, Pro-Finance offers attractive finance rates starting at 2.6%.
Those opting for Proton’s insurance programme Pro-Shield will receive upgraded protection that includes Special Perils coverage, enhanced flood relief coverage of up to RM2,000, and passenger personal accident coverage of up to RM15,000 per person for up to 4 passengers.
