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NWHR to push limits of Kuching’s electronic music scene

KUCHING: Through a trifecta of events for WAK, NWHR (pronounced “nowhere”) aims to push the limits of Kuching’s electronic music scene beyond the status quo of simply being background music for people to get drunk to.

By placing emphasis on musical curation and audio-visual stimulus, each event will showcase a unique stream of music via an assortment of DJs – both local and international.

The first of their three events happen on September 28 at Location X (former Ting & Ting Supermarket) as What About Kuching (WAK) 2019 commences. This afterparty starts at 10pm and comprises of local talent such as Keeyushee, JORL, Brainer, and Wu.

A music executive by day at Malaysia’s number one radio station and a DJ by night, Keeyushee is no stranger when it comes to Kuching’s night scene. He is also one of the founding members of SFDP (Same Faces, Different Places) collective where they regularly throw parties in and around Kuching.

JORL is known for his diverse high-energy mixing of pounding tech-trance beats and euphoric uplifting tunes. A rising star in the trance scene, he has warm-up the decks in massive festivals, played in label night shows such as “In Trance We Trust” and “Critical State” alongside international artist such as Menno De Jong, Steve Allen, Will Atkinson, Shugz, Talla 2XLC, Cold Blue and many more.

Co-founder of the NWHR collective, Brainer started off on the organisational part on planning parties until he picked up DJ-ing as a hobby. Realising he had a knack for it and a great ear for music selection, he became a NWHR staple, regularly spinning under the influence of electro, techno, and acid.

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Being an avid fan of leftfield music since an early age, Wu is a newcomer to the electronic music scene with a surprisingly varied array of tunes. Having cut his teeth in the Australian party scene, he has since been in and out of Malaysia – each time gracing the decks of NWHR parties with a lethal selection.

Their next event on October 25 will feature another NWHR mainstay who will be playing an all-night set beginning 10pm.

Born and raised on the island of Borneo, Rudi Ibrahim aka Hadiid is a lover of cutting-edge electronic music. He has played in venues across Southeast Asia, including Time (Manila), Jiro (Kuala Lumpur) and The Rosemary (Jakarta). He is also signed to electronic music labels Uxoa Dutxa Elite, Eclipse Recordings, Dear Deer Records, and Lossless – just to name a few.

And finally, DJ Zig Zach will close out NWHR’s set at Location X on October 26.

Over the years, Zig Zach has built a reputation for himself in the industry – not only as a DJ but also as a promoter that has helped shape Singapore’s electronic music scene into one of the best in Southeast Asia. As the owner of Blackout Agency, a creative music consultancy and DJ booking agency, he has worked and toured with world-renown acts such as Ame, Red Axes, Roman Flugel, Marvin & Guy, John Talabot, Tim Sweeney, Manfredas, and Ata. Lately, he’s hosted the legendary German producer Henrik Schwarz for Formula 1’s Grand Prix Season Singapore through his party series Escape 56.

DJ Zig Zach’s afterparty is the only one ticketed at RM30 per head. To book, contact Ryan at 019-8773993.

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NWHR welcomes anyone with an open mind and the desire to enjoy dance music in a different context.

NWHR has collaborated with WAK in the 2018 edition for a pop-up party in the Old Courthouse, with quite a large turnout of people who partied until the early hours of the morning. Based on feedback from the audience, the conversion of an unassuming space into a temporary venue for celebrating underground music was a standout attraction, and a welcome change to what’s currently on offer in Kuching.

The ethos of NWHR begins and ends with bringing motion to the environment, whether it’s through the dancefloor or through inspiring people to explore the vast field of music that exists below the surface of popularity.

Through pop-up parties around Kuching, NWHR has slowly but surely fostered an interest in the underground scene and will continue to experiment with conceptions of what a party can and should be.

For more information or to download our calendar, visit aboutkuching.com.  Programme booklet are also available for free across Kuching. For updates, find WAK on Facebook, Instagram and Twitter under @aboutkuching. Join the buzz by hashtagging #WAK2019, #WAK and #aboutkuching.

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