More than 70% of Malaysians surveyed say that their online shopping frequency has increased since 2016. With survey respondents of over 550 people across Malaysia during the beginning of Ramadhan, Lazada Malaysia has highlighted that even with the higher online purchasing frequency, customers are starting to live sparingly to be able to afford the usual necessities for Hari Raya. 66% of the respondents shared that there is a need to increase their expenditures for Hari Raya compared to last year due to the increased cost of living.
“Online shopping has empowered Malaysians to shop for all their Raya needs at competitive prices with just a single click. 83% of Malaysians surveyed are focusing on essential items for the celebration this year such as Raya apparel and accessories, while 73% are purchasing FMCG products like baking essentials, beverages and groceries,” said Hans-Peter Ressel, CEO of Lazada Malaysia of the survey.
“As the leading e-commerce destination in Malaysia, we constantly provide customers with access to high-quality products at best prices, eliminating the hassle of travelling to malls or being stuck in traffic.”
It’s interesting to note that even though most respondents start saving for Raya quite early on, Malaysians are still last-minute shoppers with a whopping 45% only begin to make actual purchases two weeks before Hari Raya, followed by 36% who start shopping one month before.
Comparatively, only 3% and 4% shop three months or more before Hari Raya. Convenience, accessibility and competitive prices remain the top reasons why we are beginning to spend less time fussing over Hari Raya preparations.
In line with these findings, Lazada recently launched the Riang Ria Raya campaign that’s taking place from 19th May – 30th June 2017 with discounts up to 90% on items such as Hari Raya apparel, groceries, foodstuff, drinks, beauty products, selected gadgets and many more.
“Since the start of the campaign, we’ve observed the top 3 categories purchased by Malaysians during this period includes home & living, groceries and fashion products – proof that online shopping is becoming part and parcel of our lives.
“We’ve also recently launched Lazada TV on May 19th 2017, providing customers live social content from brands such as L’Oréal, Softlan, Tefal & Unilever. The results have been encouraging with more than 20,000 views during one of our live video sessions, and we witnessed a 110% video viewership growth since we launched 3 weeks ago.
“This is a testament that our approach towards a more immersive platform underlines our commitment in providing a seamless shopping experience to customers throughout the nation,” Ressel concluded.
For more information, head on to http://www.lazada.com.my/riang-ria-raya/ and start shopping today!