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Japan plans to attract more UK visitors this year

JNTO (the Japanese National Tourism Organization) has appointed Digital Visitor social media agency in order to attract more British visitors in 2017.

With great results of social media campaigns for the past two years, the Bristol-based agency was re-appointed to boost the Japanese market among citizens in UK.

Hollie Mantle, Marketing Manager at JNTO, commented about the partnership: “In the last year, the number of inbound visitors to Japan has hit record highs. And, as Japan’s largest European marketplace, the UK has been critical to JNTO’s success. Having already worked with Digital Visitor in the past year, we had no hesitation in continuing our partnership into 2017. And naturally, we head into the New Year with high expectations for the three campaigns they are set to deliver over the coming months.”

Simon Jones, client services director at Digital Visitor, also explained: “Our team has always thoroughly enjoyed working with JNTO, a result of the beautiful imagery and travel inspiration a country like Japan brings to the table. Our success in this competitive pitch highlights the level of success we’ve shown this type of content can deliver. We were pleased to hear about Japan’s inbound tourism successes, and we feel that social media has a key role to play in driving those achievements forward. Come the end of 2017, we expect Japan to be one of the most talked about destinations in the UK.”

This year’s goal is to deliver three new campaigns, in order to boost awareness on the destination and increase the number of British visitors.

Currently, more than 250.000 travelers from UK visit Japan every year. Source: